Campaign operations
Build, launch and daily optimization across Meta, LinkedIn, X, TikTok, Google, YouTube and Reddit.
Search, social, programmatic
Media buying priced on spend, judged on CAC.
Search, social, programmatic and marketplace campaigns run by network buyers who've managed $48M in spend for technical products.
The problem
Most paid programs for technical products fail in the same three places: creative that speaks to marketers rather than engineers, geo budgets that follow habit rather than data, and a two-person agency pod that can't test fast enough to find what works.
What's included
Geo-tiered targeting
Tier-one markets (US, India, Western/Central Europe), tier-two (Brazil, UAE, Australia, Singapore) and rest-of-world weighted by traffic, rebalanced monthly.
Creative testing lab
Weekly hook and format variants paired to landing pages; losers killed in days, winners scaled.
Programmatic and retargeting
DSP buying, retargeting pools, lookalike expansion.
Marketplace ads
Apple Search Ads, Google Play, G2, Product Hunt, cloud marketplaces.
Competitor and opportunity analysis
On demand, with a quarterly expansion plan.
How it runs
Week 1: account audit, tracking QA, creative pool, first campaigns live. Weeks 2–4: daily optimization, weekly creative refresh, first geo rebalance. Monthly: budget recommendation for the following month delivered by the 15th, so you decide with two weeks' notice.
KPIs we commit to
Cost per sign-up or trial, blended CAC, ROAS by geo, creative win rate. Reported on a live dashboard, reviewed weekly.
Pricing
Clear fees. No buried markups.
A percentage of media spend (4–10% depending on volume), with a monthly minimum. Media is billed at cost with the platform invoice attached. No markup on media.
FAQ
Do we need to move ad accounts?+
No. We work in your accounts; you keep the data and the history.
Minimum spend?+
$25K per month across channels.
Can we pause?+
Yes, with 15 days' notice under any Service Order.
Quote audit
Show us what you're paying. We'll show you what it should cost.
Send three quotes you've received from vendors, creators or agencies. In 48 hours you'll have a re-quote from the network and a growth plan to go with it.